Identity Drift is what happens when AI slowly starts describing your brand differently than your real Ground Truth. It is not one bad answer. It is a pattern.
Identity Drift is the gradual degradation of brand accuracy in AI outputs over time. It happens when the model leans on outdated, conflicting, or unverified sources instead of your current official information.
AI does not know your brand. It infers it.
If the model sees conflicting sources, it will often drift toward the easiest or most repeated version of your story.
BiDigest maps the drift, shows which sources AI is leaning on, and gives you the remediation path back to a cleaner Ground Truth. That includes Admissibility work, glossary links, and structured FAQ content.